Brooklyn Brewery joins Carlsberg UK’s House of Beers

Susanna Forbes

Susanna Forbes

13 September 2016

Leading US brewer Brooklyn Brewery is moving its UK distribution to Carlsberg UK  from the start of 2017, after 15 years with James Clay.

Brooklyn's well-respected portfolio includes renowned beers such as its Brooklyn Lager, the modern classic Sorachi Ace, and seasonals such as its Summer Ale, and its range will become part of Carlsberg's recently launched House of Beers division, joining a small number of premium brands including Sweden's Backyard Brewery, Belgium's Grimbergen and Herefordshire's Bad Apple cider.

The House of Beers is designed to provide specialist support to premium, independent free trade outlets in major cities throughout the UK.

Carlsberg already distributes Brooklyn Brewery's beers in over a dozen European markets, and the pair have opened two microbreweries in the last couple of years, New Carnegie in Sweden, and Dahls in Norway.

'We would like to thank everyone at James Clay for the great work they have done to build Brooklyn to this point in the UK', said Eric Ottaway, the brewery's CEO.

'After recently moving into a new facility in the North of England and acquiring the wholesale arm of London-based beer distributor Utobeer, this transfer allows us the resources to invest and support expansion from our existing and potential new brewery partners from across the world,' said James Clay.

wearecarlsberg.co.uk

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