Cîroc lines up White Grape flavour for festive season

Lucy Britner

27 September 2019

Diageo Reserve has added a new limited-edition flavour to its French vodka brand Cîroc, as it looks to make the most of the festive season.

Cîroc White Grape, packaged in a gold bottle, will arrive in the UK from October, the company said.

‘As consumers continue to place emphasis on premium experiences and occasions, Cîroc… is perfectly placed to meet this demand,’ said Richard Larkin, Europe Incubation, Prestige and GB Reserve director at Diageo.

‘Last year’s launch of the Cîroc Black Raspberry expression was received incredibly well by consumers and bartenders alike, and we’re looking forward to getting this latest addition out into the on- and off-trade as one of the “must have” spirits for the party season.’

Diageo’s serving suggestion for Cîroc White Grape is a twist on a Kir Royale, designed to meet ‘demand for premium, sparkling festive drinks’.

The launch follows the summer roll out of Cîroc Summer Watermelon, which was designed for Spritz-style cocktails.

37.5% abv, RRP £35.90/70cl, Diageo

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