Campari introduces Cask Tales – its classic bitter finished in bourbon barrels

Jane Ryan

12 June 2018

A new addition to the Campari range has been launched, ageing the classic bitter in bourbon barrels to honour the 150th birthday of founder Davide Campari.

Current master blender Bruno Malavasi experimented with a range of casks in order to make the final liquid, searching for the ideal environment to age and flavour Campari. Bourbon barrels were chosen for their smooth finishing notes and the delicate oak smokiness they lend.

Imbibe found sweeter vanilla notes added to the typical sharp bitterness and candied orange notes of Campari.

‘Having worked at Campari Group for over 20 year, Davide Campari is a huge figure admired for his commitment and innovation. I knew that I had to pay homage to the man who fundamentally inspired my craft.

'Davide’s intuitive way of connecting with the future inspired me to go out and explore the latest sensory experiences, seeing how to blend art forms and merge the future with the past. Bitter, but now slightly fruity; sweet, but just a little smoky; a unique expression has been created that keeps the iconic flavour of the original Campari,’ said Malavasi.

To celebrate the launch a cocktail book is being designed, including recipes from key bartenders around the world who were asked to create new drinks using the limited-edition Campari Cask Tales.

‘I have really enjoyed experimenting with this new version,’ said Chris Hughes from Mele e Pere, London. ‘Being barrel-aged adds a richness and sweetness, which perfectly complements a range of spirits and ingredients from our final cocktail, The Hourglass, which is a heady mix of Campari Cask Tales, Cinzano Blanco, Averna and Balvenie Doublewood. Think a nod to a Boulevardier that brings out the smokiness of the cask aged Campari.’

While you're here…


Have you registered for the on-trade’s favourite drinks show yet? Imbibe Live is taking place on 2 and 3 July at Olympia London.

If you don't already know, Imbibe Live is the innovative and interactive annual exhibition for anyone who sources, buys or serves drinks in the licensed on-trade. From sommeliers to buyers and from managers to publicans and bartenders, this essential date in the drinks calendar will see the industry’s finest come together.
Register today:

We can’t wait to see you there!

Related content

News |  Spirits & Cocktails

Rampur releases single malt whisky matured in Bourbon barrels and finished in Indian Cabernet Sauvignon casks

Rampur Asava Single Malt Whisky is a non-chill filtered expression and the distillery says it is the 'first time in history' that a single malt has been made this way.

News |  Spirits & Cocktails

Aberfeldy introduces 18yo whisky finished in French wine casks

Aberfeldy's new limited-edition expression spends time in casks from Bordeaux.

News |  Beer & Cider

Bitter is back

Modern breweries are embracing the beer style that was once eclipsed by the craft movement. Will Hawkes investigates the return of bitters.

News |  Spirits & Cocktails

The Lakes Distillery unveils new vino de naranja and Sherry cask-finished whiskies

The Lakes Distillery has launched two new whisky expressions as part of its The One collection.