The drinks company has joined forces with The Drinks Trust and TipJar to launch a fundraising campaign which it has kickstarted with a £100k donation
The company previously donated £32k to the Drinks Trust – half was raised by staff which the company then matched – as part of its Shaken Not Broken fund.
Following the £100k donation Campari UK is now calling on the nation to get involved and help the estimated half of the hospitality workforce currently not in work.
‘This reality is exacerbated by the reliance on tips and service charges in the hospitality industry, which are not currently taken into account within the Government’s furlough scheme,’ said Campari UK MD, Brad Madigan.
People can support the initiative themselves by visiting the Shaken Not Broken Fund page on TiPJAR, the virtual tipping platform. Donors can then select the area they wish to support, including hospitality hotspots outside of London like Bristol, Liverpool and Glasgow.
People are also being asked to spread the word on social media by posting the TiPJAR donation link and using #ShakenNotBroken to try and secure as many donations as possible in the coming months to the worthy cause.
The initial £100k donation will go to The Drinks Trust, which says it will use the cash to fund three key areas:
- Financial assistance; monetary grants for those struggling with hardship
- Educational grants; for those looking to train and increase their employment opportunities post covid-19
- Wellbeing grants; including therapy services, sleep and insomnia treatment, and mindful drinking advice
‘The creation of our Shaken Not Broken fund – with the help of our friends at The Drinks Trust and TiPJAR – is designed to support as many hospitality workers as possible, who are unable to work and finding things financially difficult,’ explained Madigan.
‘We want this to be a broad-based community initiative – building a platform that allows anyone to donate to the fund. We encourage suppliers and agencies alike that are involved in the hospitality industry, and consumers too, to show they care about the hospitality industry by contributing a virtual tip to front-line workers who run our amazing venues and make the world’s best drinks here in the UK.’