Canned beer pioneer joins Euroboozer

Susanna Forbes

17 October 2016

Pioneer of the global canned craft beer movement, Ska Brewing Co, has joined the Euroboozer family. To herald this link-up, a week-long programme of activity kicked off last week in London, with plans to take the show on the road in February 2017.

While ska was the music that inspired the brewery’s founders, college mates Bill Graham and Dave Thibodeau, the move to cans came about because of their love of outdoor sports, Scott Bourke - Ska’s beer emissary - tells Imbibe. Ska’s home town of Durango offers mountain-biking, white water rafting, hill climbs and riversports.

Pipped at the 'first to can' post by a week by Texas brewery Oskar Blues, Ska has remained wedded to cans, currently carrying around a dozen regulars in this format, with a number of seasonals making guest appearances.

Euroboozer is starting Ska’s UK journey by partnering its easy-drinking Rudie Session IPA (4.5%), with the somewhat more punchy Modus Hoperandi IPA (6.8%), both available in can and 30-litre keg.

While two-thirds of Ska’s sales stay in Colorado, England remains important, Bourke says, because that’s where the roots of much of the founders' inspiration came from. 'We want to continue to push boundaries and expand what people are used to.# he says.

February will see Euroboozer take Ska on tour to Bristol, Sheffield, Leeds, Durham, Newcastle, Norwich, Lincoln, Nottingham and Leicester, with a series of trade/consumer events. Contact Euroboozer for further details.

Euroboozer, 01923 263335

Meanwhile…

… the latest to join the US can craze in the UK is Tailgate's Watermelon Wheat. This refreshingly light 4.9% brew joins other Tailgate cans in the Heathwick stable, including its Peanut Butter Milk Stout, the very embodiment of Reese's Pieces in a glass (Heathwick, 020 7938 3991).

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