Canned beer pioneer joins Euroboozer

Susanna Forbes

Susanna Forbes

17 October 2016

Pioneer of the global canned craft beer movement, Ska Brewing Co, has joined the Euroboozer family. To herald this link-up, a week-long programme of activity kicked off last week in London, with plans to take the show on the road in February 2017.

While ska was the music that inspired the brewery’s founders, college mates Bill Graham and Dave Thibodeau, the move to cans came about because of their love of outdoor sports, Scott Bourke - Ska’s beer emissary - tells Imbibe. Ska’s home town of Durango offers mountain-biking, white water rafting, hill climbs and riversports.

Pipped at the 'first to can' post by a week by Texas brewery Oskar Blues, Ska has remained wedded to cans, currently carrying around a dozen regulars in this format, with a number of seasonals making guest appearances.

Euroboozer is starting Ska’s UK journey by partnering its easy-drinking Rudie Session IPA (4.5%), with the somewhat more punchy Modus Hoperandi IPA (6.8%), both available in can and 30-litre keg.

While two-thirds of Ska’s sales stay in Colorado, England remains important, Bourke says, because that’s where the roots of much of the founders' inspiration came from. 'We want to continue to push boundaries and expand what people are used to.# he says.

February will see Euroboozer take Ska on tour to Bristol, Sheffield, Leeds, Durham, Newcastle, Norwich, Lincoln, Nottingham and Leicester, with a series of trade/consumer events. Contact Euroboozer for further details.

Euroboozer, 01923 263335


… the latest to join the US can craze in the UK is Tailgate's Watermelon Wheat. This refreshingly light 4.9% brew joins other Tailgate cans in the Heathwick stable, including its Peanut Butter Milk Stout, the very embodiment of Reese's Pieces in a glass (Heathwick, 020 7938 3991).

Related content

News |  Beer & Cider

Pioneer Brewing Company lands in Manchester

The British debut of Goose Island's 312 Urban Wheat Ale on draught was among the highlights of the Manchester leg of the first trade roadshow of Pione

News |  Beer & Cider

Euroboozer adds Denmark's To Øl to its craft beer portfolio

Operators will have access to the classic range and to additional beers via pre-order.

News |  Beer & Cider

Beyond Instagrammable brews: Euroboozer's Mitch Adams on championing classic beer styles

Ahead of Imbibe Live, we caught up with beer ambassador Mitch Adams to learn about the stellar line-up of sessions he's put together for the show.

News |  Beer & Cider

Black Sheep joins 33cl can club with on-trade craft range

The trend for 33cl cans of craft beer shows no signs of slowing down and the Theakston family has joined the party with a new Black Sheep range for th