The two brewers have unveiled a joint venture, which will create a £780m company
Under the terms of the deal the new company will have access to Marston’s pub estate for its beer portfolio, ‘enshrined through a strategic, long-term supply and distribution agreement’.
Carlsberg UK and Marston’s PLC will be the sole stakeholders in Carlsberg Marston’s Brewing Company, with Carlsberg UK being the majority shareholder, owning 60% of the equity.
Current Carlsberg UK managing director, Tomasz Blawat, will take the helm as CEO of the new organisation, with current Marston’s PLC CEO, Ralph Findlay, appointed as non-executive chairman. Richard Westwood, current managing director of Marston’s Beer Company, will be appointed chief operating officer, integration.
‘Our intent for Carlsberg Marston’s Brewing Company is for it to become a platform for growth for all of our customers and suppliers, offering a bigger beer portfolio of complementary international, national and regional brands,’ said Blawat.
‘We believe the new business will deliver even more value for employees, customers and consumers, thereby creating greater future growth potential.’
The new company will offer a range of national and regional beers across keg and cask, both owned and operated under licence by both breweries.
Carlsberg brands to come across to the new venture include Danish Pilsner, Tetley’s, Somersby cider and the London Fields portfolio, all of which it owns and San Miguel, Mahou and Brooklyn Brewery for which it holds the brand license.
Marston’s brands to transfer include Hobgoblin, Wainwright, and Marston’s Pedigree all of which it owns, alongside Estrella Damm, Shipyard, Erdinger, Warsteiner and Kirin for which it has license and distribution agreements.
The proposed joint venture is still subject to approval by Marston’s PLC shareholders and also needs competition clearance. It is hoped the transaction will complete in Q3 of this year.