Carlsberg releases on-trade exclusive 1883

16 March 2018

Carlsberg is shining a spotlight on its brewing history with its latest launch, 1883, looking to cement its position in the mainstream lager market.

On-trade exclusive Carlsberg 1883 is brewed using 134-year-old yeast, a follow-up from its 2016 Rebrew project, where 600 limited-editions were made.

With 1883, Carlsberg has tweaked the taste to create a beer that celebrates the past without getting stuck there, and appeals to a contemporary beer drinker who is becoming much more adventurous in their repertoire.
With its malt aroma, sweet-biscuit body and a well-balanced finish, 4.6% Carlsberg 1883 is set to reinvigorate a standard lager market that has been rather quiet of late.

Using original yeast from the Rebrew project to make 1883, the team celebrated Saccharomyces Carlsbergensis, the first pure lager yeast strain. The development of said strain led to modern brewing, according to Carlsberg.

'Following on from the recent successful relaunch of Carlsberg Expørt, which drew on Carlsberg’s rich Danish heritage, Carlsberg 1883 further enhances our firm commitment to what is the engine room of the on-trade – mainstream lager – which is worth £3.8bn in sales,’ said Liam Newton, vice president of marketing for Carlsberg UK.

‘The beer market has changed immeasurably in the last few years. While the craft beer boom has expanded people’s beer-drinking horizons, the standard lager market still represents four out of every 10 pints of beer sold in pubs and bars.

‘Contemporary beer drinkers want flavour, they want authenticity, they want history and they want provenance – Carlsberg 1883 delivers all of this and more. It celebrates the discovery by Carlsberg of the first purified yeast strain that was shared with brewers worldwide to ensure consistency and quality in every brew, and it also inspired the invention of the pH scale.'

Carlsberg 1883, which will be available exclusively to the on-trade for a limited period only on draught, is set to be followed by an array of further innovations in 2018. Other plans in the pipeline include the rebirth of an iconic brand and serious continued support for its core Carlsberg Pilsner brand too. Watch this space.

Related content


Carlsberg’s brew legacy

One of the most influential moments in beer history has been scandalously forgotten. Until now.

News |  Beer & Cider

Carlsberg identifies growing importance of restaurants, outlining plan for on-trade

It’s been a busy few months for Per Svendsen, vice president for independent free trade at Carlsberg UK.

News |  Beer & Cider

Carlsberg Re-Brew: A taste of history

Re-Brew, a beer fermented using yeast cultured from a 133-year old bottle unearthed during renovations in the original Carlsberg cellars has been rele

News |  Wine

Piper Heidsieck Essentiel: exclusive preview of new on-trade extra brut

Piper Heidsieck is launching an extra brut champagne that’s exclusive to the UK on-trade – and comes with the chance for key supporters to travel to t