Following champion of the environment Emmanuel Macron's advice to 'make our planet great again', beer giant Carlsberg has committed to eliminating carbon emissions and halving water usage at its breweries by 2030.
Part of its new sustainability programme, 'Together Towards Zero', the step includes the exclusive use of renewable electricity at its breweries by 2022.
Developed in partnership with global experts using a science-based approach, the Together Towards Zero programme is aligned with UN Sustainable Development Goals, setting out to deliver emissions reductions beyond those set out in the Paris Agreement on climate change.
Along with zero emissions, zero water waste also forms a big part of Carlsberg's new strategy. Working with experts from WWF (World Wide Fund for Nature), the brand has identified breweries situated in areas with a high risk of water scarcity and developed targets to support the ambition. New targets include halving brewery water usage by 203o and improving water management in high-risk areas around selected breweries.
Other targets include offering 100% distribution of alcohol-free beer by 2022 to expand consumer choice.
'Global challenges such as climate change and water scarcity require strong collective action, and with Together Towards Zero we’re setting new industry standards for science-based and partnership-driven sustainability as part of our Sail’22 strategy,' said Cees 't Hart, CEO of the Carlsberg Group.
'I'm certain that in achieving our targets we'll create efficiency improvements, risk reduction and a more resilient business that exists in harmony with local communities and the environment.'
'Just getting better is no longer good enough,' said Tom Delay, chief executive of the Carbon Trust. 'Carlsberg’s ambitions go above and beyond the levels of carbon reduction that science tells us are necessary to keep global warming below 2°C.
'Carlsberg has taken a genuine leadership position on some of the most critical environmental issues the world currently faces, by developing an ambitious long-term business strategy that focuses on delivering a sustainable future.'