Cellar Trends is continuing to develop its brand-building credentials with the addition of Chang Beer to its burgeoning portfolio.
Chang Beer was initially introduced in Thailand in 1995, capturing 50% of the Thai market within the first three years. It took another 12 years before Chang got UK palate's salivating.
'We are thrilled to be adding Chang beer to our portfolio especially a product that has had such vast success in Thailand,' Terry Barker, Cellar Trends director of sales and marketing, said. 'With great plans for 2017 already in place launching with the Chang Sensory Trails, we are looking forward to strengthening Chang’s position in the UK market.'
From 24 April, the family run distributor will handle all sales, distribution, and marketing for the brand.