Champagne Taittinger has donated a rare collection of vintage wines to charity The Benevolent and proceeds from the auction will go to supporting members of the drinks trade that have fallen on hard times.
The Taittinger Collection was conceived all the way back in 1983 by Claude Taittinger, who has a predilection for artistic pursuits.
He approached Hungairan artist Victor Vasarely and commissioned a piece of original artwork for a limited number of bottles from the 1978 vintage.
Ever since then, on truly exceptional vintages, the Champagne House has commissioned an eminent artist to design a limited run of bottles.
There are now 13 in total, spanning 34 years, and collaborations have seen Taittinger work with French surrealist André Masson, American pop artist Roy Lichtenstein and photographer Sebastião Salgado, among others.
The Benevolent, which supports members of the UK drinks trade in need of practical, emotional or financial help, described the collection as 'priceless'.
It is launching a 'grand draw' and will sell raffle tickets for £20 each, with the winner announced at the International Wine Challenge dinner.