The excitement building around Bordeaux 2015 has been stoked further by news that one of Pomerol’s top estates, Château Lafleur, sold out its entire allocation within an hour of release.
The team at Armit Wines has praised the Guinaudeau family for ‘sensible’ pricing, claiming that this, along with a high quality 2015 vintage, is responsible for an extraordinary response to their en-primeur campaign for Château Lafleur.
A neighbour of Château Pétrus, Lafleur released its en-primeur offer yesterday morning at £2,250 for a six-bottle case and was many times oversubscribed inside an hour.
‘We now have all of the Guinaudeau wines released, which is what can happen when you are not concerned about the prices from your neighbours and have strong relationships directly with your key markets,’ said Mike Laing, MD of Armit Wines. ‘Congratulations to the Guinaudeaus both for the exceptional quality of their wines and for their astute judgement.
‘Let’s hope that more of the top estates follow this lead because the evidence is there that there are plenty of buyers when the deal is pitched correctly.’
The Guinaudeaus’ sister property, Château Grand Village, released its wines mid-April at £115 per 12-bottle case, and also sold out quickly, as did their G project at £110 per six-bottle case.
Armit refused to be drawn on their exact allocation, saying only that the three properties produced 8,000 cases in total, and that the UK received a ‘significant percentage’ of that.