Chris Blackwell launches 007 celebratory edition rum

Jacopo Mazzeo

Jacopo Mazzeo

11 September 2020

Blackwell Rum is launching a celebratory expression for the new James Bond No Time To Die film due out this November

The new 007 limited edition bottle of Chris Blackwell’s Fine Jamaican Rum, features an augmented reality experience available via a QR code on the label, where Blackwell himself ‘comes to life to share life stories, music selections, cocktail recipes and more’.

‘James Bond has been a big part of my life, from my childhood lunches with Ian Fleming at GoldenEye to being a location scout on the first movie, Dr. No (1962),’ commented Blackwell. ‘It was a pleasure working alongside the No Time To Die production team in Jamaica providing our iconic rum for the set in James Bond’s house, which has made this very special relationship come full circle.’

The Jamaican origins of the rum tie in well with the plot of the new 007 franchise production, which opens with Bond having left service and enjoying a tranquil life on the Caribbean island.

RRP £35.00/700ml (available from November), Blackwell Rum, blackwellrum.com

Photo credits CB RStow for Richard Stow

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