Cîroc introduces Porn Star Martini-friendly French Vanilla

15 August 2017

You know the Porn Star Martini has penetrated drinking culture so much it can’t be ignored when the super-premium powerhouse Diageo Reserve introduces a variant with a Cîroc-Star Martini hero serve.

Cîroc French Vanilla, inspired by mouth-watering vanilla ice cream, is five-time distilled and infused with – you guessed it – vanilla.

'Ultra-premium vodka is in high demand. The category is up 13.3% by volume, largely driven by Cîroc, which is up 37%.

'The brand is also leading growth in European ultra-premium flavoured vodka, which was up 128% by volume between 2014 and 2016,' Nick Temperley, head of Diageo Reserve GB, said.

'At Diageo, we’re committed to bringing innovative products to our customers to deliver on the consumer search for new and exciting drinking experiences – Cîroc French Vanilla is the latest example of this.'

You’ll need 35ml Cîroc French Vanilla, passionfruit syrup (15ml), rhubarb aperitif (10ml), white peach puree (25ml), lemon juice (5ml) and 50ml of champagne (on the side) to make this play on the classic.

37/5% abv, £41.05/70cl, Diageo Reserve, 020 8978 6000

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