Cognac figure Max Cointreau dies at age 94

26 October 2016

Prominent cognac figure Max Cointreau died last week, aged 94.

Owner of Frapin's Domaine Château de Fontpinot, former president of Cointreau SA, and a French foreign trade advisor, Cointreau learnt to distill cognac in the 1940s. While joint managing director of the Renaud Cointreau Group, he worked on both Frapin Cognac and Gosset Champagne.

His involvement in the cognac industry, and the drinks trade more widely, extended far beyond his own businesses. He was president of the National Union of Liquor Manufacturers, of the GIE Grandes Liqueurs de France and president of the Social Commission of the National Council of Wine and Spirit for eight years.

He was also nationally recognised, achieving France's highest decoration - Chevalier de la Légion d’Honneur - as well as Mérite National and Palmes Académiques.

Cointreau died in his home town of Gensac la Pallue (of which he was mayor from 1969 to 2001) near Cognac, on Wednesday last week.

Related articles

Spirits & Cocktails

Sidecars and Sazeracs: Putting cognac to the test

Cognac has been around since the dawn of cocktails, yet it rarely receives the attention it deserves.

Spirits & Cocktails

Tasting and Matching: XO Cognac

Yes, it comes with prestige and bling to burn, but is the liquid in the fancy decanters of XO cognac worth the price tag? Clinton Cawood puts a select

Spirits & Cocktails

NAS Superstars: Tasting no-age-statement whisky

Think that a scotch whisky needs an age-statement to be any good? Think again.

Spirits & Cocktails

Cognac: You Gotta Have Soil

The Cognaçais love to point out that their product is made with grapes – and grapes express terroir.