In alliteration overload, Compass Box has announced it's appointed Cask Liquid Marketing and launched ‘The Circle’ competition.
Cask will take over UK on- and off-trade distribution and marketing for the Scotch whisky, which will undoubtedly include promoting The Circle.
What is this, I hear you cry? Bartenders will compete in teams of two in regional heats to show their inventive prowess before competing individually in this summer’s global final. So get those entries ready.
‘Cask’s expertise and network make them a perfect partner as we broaden our reach both in the on- and off-trade, and work to inspire a new generation of bartenders to discover what Scotch whisky can be,’ Compass Box founder John Glaser said.
‘Compass Box Whisky Co, with its unique, innovative and fresh approach to the whisky category, is a great addition to our portfolio and we look forward to bringing it to a wider audience,’ Stuart Ekins, director at Cask Liquid Marketing, added.
Compass Box got itself in some hot water in 2016 after complaints arose that it had been breaking EU regulations.