Cool-climate wines boost growth for Matthew Clark

23 August 2016

Conviviality's Matthew Clark has seen an increase in sales of wines from cool climate regions, with a spike in demand for grape varieties traditionally grown in cooler climates.

The figures, taken year ending 30 June, show that the wines – lighter and fresher in style – are becoming increasingly popular with consumers. Wines from regions and countries such as Austria, New Zealand and Germany's Mosel have all experienced double or triple digit growth, helping to increase the growth of Matthew Clark's premium Wines of Distinction range – up by 5.5%.

Matthew Clark believes the move towards cool climate varietals has come about as consumer drinking preferences move away from heavier styles, as they seek out wines with refreshing acidity and a lower alcohol content. This change in demand also supports the trend for more food-friendly wines, with sales of Sauvignon Blanc up by 12% and Pinot Blanc and Pinot Noir up by 278% and 22%, respectively.

Responding to the demand for lighter styles, Matthew Clark has introduced wines such as Château Reynon Blanc from Bordeaux and the range of Shannon wines from Elgin Valley in South Africa.

The company also revealed an increase in volume sales of 103% for Austrian wine, where sales of Grüner Veltliner are up by 14%. Sales across New Zealand have also grown by 13%, with cooler climate areas outperforming others. Australia's cooler region of Tasmania has also seen a significant uplift, with an increase of 80%.

'Our customers are increasingly demanding cool climate wines following a growth in consumer interest in these lighter styles,' said purchasing director Simon Jerrome. 'Consumers are now more wine savvy than ever and appreciate the craftsmanship involved in cultivating grapes in often challenging climates, realising also that these wines are often synonymous with "high quality".'

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