Following a trial at 25 UK venues, which saw the brand increase draught sales by 18%, Corona draught will now be available to pubs and bars. ‘Corona draught is the perfect addition to a venue’s offering – it meets consumer demand for premium experiences, as well as our customers’ needs to drive increased value sales, improve their category mix and provide a super-premium execution,’ says Budweiser Brewing Group on-trade sales director, Rory McLellan
Pints and half-pints of Corona will be poured from a plastic-free tower featuring a metal and wood construct with a glass viewing pane. A lime holder, attached to the side, means that the beer’s trademark garnish will be dispensed as part of the pouring process, and there’s even bespoke glassware – modelled on the shape of the classic Corona bottle with an inward-folding lip to allow the lime segment to sit on the edge.
More initiatives for bars to add Corona draught to their beer offering are to be rolled out for the launch: wooden drip trays and lime holders, coasters, A-boards and digital toolkits to alert customers to their nearest Corona draught venue.