The organisers of BrewLDN have unveiled the first wave of exhibitors for the inaugural festival.
Daniel Rowntree and Chris Bayliss, who were the faces behind Craft Beer Rising (CBR), have promised 200 exhibitors, as well as a pop-up ‘pub’ hosted by DJ Artwork.
Danish craft brewery To Øl, New Zealand’s Cassels and Brooklyn Brewery are among the first brewers to be announced. They join a host of UK companies, including Big Drop, Mothership, Brixton Brewery and the Padstow Brewing Co.
Today, BrewLDN also announced details of BrewAccelerator – the search for the ‘next generation of beer business’. The successful entrant will receive a year of guidance and mentoring, worth around £50,000, as well as a stand at the event.
BrewLDN will take place from 27-29 February, incorporating two trade sessions and four public sessions.
Rowntree and Bayliss first announced plans for the new show last month, raising doubts over the future of CBR, which is now owned by C&C Group. C&C became the owners via a string of other transactions – CBR’s parent company Elastic was offloaded in 2017 to Matthew Clark, which was subsequently bought by Conviviality. When Conviviality went into administration in 2018, it was purchased by C&C.
As part of the August announcement, the organisers of BrewLDN stated that theirs will be the only beer event held at the Old Truman’s Brewery in 2020.