Famed Kiwi winery Craggy Range is in the process of finding a new UK distributor after leaving Louis Latour Agencies.
‘I haven’t got a bad word to say about them [Latour],’ Craggy Range’s global sales director, Warren Adamson, told Imbibe of his decision to end the nine-year relationship. ‘We are just moving into a phase where we need a bit more reach. It’s a bit of a scale thing. I’m not taking anything away from what Latour did, we just needed to move onto the next level.’
‘It’s a very amicable separation,’ added Will Oatley, MD of Louis Latour Agencies. ‘Nobody’s banging the table.’
Craggy will remain heavily focused on the on-trade and independent merchants, and it seems that a desire to grow in that sector lies at the heart of the decision to terminate their agreement with Latour.
‘The on-trade needs a disproportionate amount of energy,’ said Adamson. ‘We need more people on the ground – we’re not changing strategy.’
The winery is expected to announce its new distributor in the next two weeks. Louis Latour Agencies is also believed to be in discussion with several potential replacements.