Lyndon Higginson and the Crazy Pedro's team have celebrated the opening of their second bar and pizza parlour in Manchester's Northern Quarter by buying a single barrel of Herradura tequila.
The liquid is a double barrel reposado, meaning that the Herradura team have taken barrels of the normal reposado, which is aged for 11 months in cask, and then aged it for a further month in a new American oak cask.
Higginson and his team travelled to the Herradura distillery in Mexico to choose their barrel, and opted for one that had a drier, spicier texture and flavour, with sweet notes of vanilla, caramel and toasty cocoa, as well as some lifted lemon peel too.
The company has received 240 individually numbered bottles, which they're selling across both Crazy Pedro's sites and some of Higginson's other bars for a very affordable £50 a bottle.
'I kind of want to give it away,' said Higginson. 'For us it's about getting people to try it. A lot of people would usually want to make it expensive, because it's a special thing. But this is about us making something accessible and cool.'
He's expressed interest in buying more in future, with the idea of potentially purchasing two barrels with completely different flavour profiles so people can try them side by side.
Despite the Herradura single barrel programme having been available in America for the last three years, this is the first time that a bar in Europe has had the opportunity to buy one.
Nidal Ramini, head of brand advocacy in northern Europe for Brown-Forman, said that the company will be offering the service to other bars too. 'We will work with people who want to do something for the tequila category and who are advocates of it. It's not by invitation, but we'll be keeping this bespoke and special,' he said, before revealing that any bars who are buying a barrel would be flown out to Mexico to choose their own as well.
Crazy Pedro's expansion plans
Higginson also revealed to Imbibe that the team behind Crazy Pedro's plans to open further sites, starting in the north of England. They've got a site in Liverpool that they're hoping to open in March next year, and all being well have their sights set on Leeds, Newcastle, Nottingham and Sheffield next.
'We would like one in every city, but we want to ensure it still feels cool and independent,' Higginson said.