Dan Jago goes to Berry Bros

Gaëlle Laforest

13 August 2015

Dan Jago is joining Berry Bros & Rudd as chief executive. From October, he'll oversee the merchant's wine and spirits divisions, plus all international activities.

Chairman Simon Berry said: 'I’m thrilled to welcome Dan Jago as our new chief executive. I believe he brings one of the best business brains in the industry and we are very lucky that he’s joining us. We will benefit hugely from his deep knowledge of the wine, beer and spirits markets as we further develop the expanded scope of our business in the UK and overseas. Dan has a huge respect for our history and traditions here at Berry Bros & Rudd. He is perfectly placed to help build an even brighter future for the company.'

Jago himself said he was 'proud and excited' to join the brand. 'It’s a great business, an extraordinary heritage and a treasured brand,' he said. 'I have spent most of my working life in the drinks business and, for me, this is perhaps the ultimate job. Berrys’ ethos, emphasis on quality, its relationships with producers and its mission to take the best care of its customers are a perfect fit for me.'

Working closely with Jago will be Jeremy Parsons, who becomes chief operating officer, from his role as commercial director and chief executive for spirits.

Jago joins from Tesco, where he spent 15 years, first as director for wine, spirits and beer, then as group wine director. He's also a board member of the Wine and Spirit Trade Association.

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