Diageo funds phone helpline for independent businesses

Robyn Black

Robyn Black

23 March 2020

With the raft of emergency measures issued as part of the coronavirus crisis causing confusion, drinks firm Diageo has launched a new information hotline to help on-trade businesses navigate the help available to them

The phone-line goes live today and is free to call. The number is: 020 7728 2556, or people can make enquiries by email: Publican.Support@uk.gt.com

The information will be provided by business and financial advisory company Grant Thornton UK LLP.

Melissa Wisdom, Diageo GB’s on-trade director, said: 'We know the next few weeks pose challenges and uncertainties for all working in the licensed trade. We want to make sure that where there is government support available, our customers are empowered to make the most of it. Working with Grant Thornton LLP, we will make information and support available, on the phone and by email, to help you access the measures announced by the government.'

Last week, Diageo made £1m available to support bartenders in the free trade across the UK. It has also pledged to provide free training and online learning for all bartenders and will be supporting smaller retailers, pubs and bars through increasing its flexibility on order sizes, Wisdom said.

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