Diageo gains majority stake in Seedlip

Kate Malczewski

Kate Malczewski

07 August 2019

Diageo has announced its acquisition of a 'significant' majority shareholding in non-alcoholic spirits brand Seedlip. 

The drinks giant first became involved with Seedlip in June 2016, after gaining a minority investment in the company through its independently run accelerator programme, Distill Ventures. 

In parallel with its purchase of Seedlip, Diageo has also acquired Æcorn Aperitifs, the non-alcoholic aperitif brand that Seedlip launched earlier this year.

Seedlip's range boasts three expressions, Spice 94, Garden 108 and Grove 42. Its products are stocked in more than 7,500 venues internationally – a number that will surely grow through Diageo's ownership. 

'We want to change the way the world drinks and today’s news is another big step forward to achieving this,' commented Seedlip founder Ben Branson.

'Distill Ventures’ and Diageo’s shared belief in our vision has enabled us to build a business that’s ready for scale and I’m excited to continue working with Diageo to lead this movement.'

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