Diageo Learning for Life launches Virtual Academy

Millie Milliken

Millie Milliken

14 May 2020

Created and developed by The Springboard Charity, the programme helps hospitality workers continue training during the covid-19 pandemic

The Diageo Learning for Life: Virtual Academy is now open for workers who want to develop skills in hospitality, gain new certificates and improve future employability while in lockdown.

The programme will be delivered fully online and includes over 40 online knowledge, skills and training modules and webinars which have been designed by Springboard and feature guest speakers from the industry who will host online sessions. Students will also get one-on-one mentoring and coaching.

'The online modules were very informative, and they will definitely help my performance when I get a job in the hospitality industry. The module that I found the most useful was definitely the Bartender module because that is the area of work I want to go into after I have completed the course,' said Jack, 19 from London, one of the programme's students.

'As the coronavirus pandemic continues to develop, we have halted our traditional classroom and work experience programme in line with government recommendations,' said Lucy Lamb, programme manager at Diageo Learning for Life.

'With 900 individuals still actively involved in the programme across the UK, we had to move quickly to think of alternative ways to continue supporting them... The Diageo Learning for Life programme provides students with a foundation in hospitality, which increases employability by developing key skills including customer service, teamwork, resilience and communication.'

The programme launched in the UK in 2014 and has supported over 2,000 unemployed people.

Click here to see how you can get involved.

Related content


Join the Diageo Bar Academy to get your bar back on its feet

Sign-up now and access the expert training, tips and tools you need to help your bar and staff succeed during re-opening.

News |  People & Places

London's 67 Pall Mall launches virtual membership

The club has announced the launch of a virtual membership aimed at enhancing members' experience of its rich online events programme.

News |  Wine

Graft Wine Company launches virtual portfolio tasting

Merchant Graft Wine Company has opened the doors to its innovative digital portfolio tasting.

News |  Spirits & Cocktails

Top free online learning tools for bartenders during lockdown

If you’re struggling to fill the days that stretch ahead during coronavirus, these free online courses for bartenders will keep you sharp.