Diageo says it has 'significantly enhanced' the nutrition, calorie and alcohol content information available about all its brands, with the launch of its revamped website DrinkIQ.com.
The information available includes a breakdown of calories, carbohydrates and protein. For the first time details on saturated fat, sugar, caffeine and sodium content are also available.
Diageo says this is the first step towards fulfilling the promise it made in March 2015 to voluntarily provide nutrition and alcohol content information per standardised serving on all of its brands.
The revamped site also provides responsible drinking tips and advice on how food, age, size and gender affects how the body processes alcohol.
It follows the announcement made by AB InBev earlier this month that it will provide full nutritional information for its brands, both on-pack and online.
Carolyn Panzer, alcohol in society director at Diageo said: 'As people become more and more interested in their diet and lifestyle choices, we need to play our part. We know that consumers want nutritional information about what they drink – just as they do with the foods they eat; they also want a clear and easy way to know how much alcohol they are drinking.
'We believe passionately in helping people to understand what’s in their drink and to make informed choices about drinking or not drinking. Alcohol is alcohol. There is no drink of moderation – only a practice of moderation.'
