Diageo ramps up its efforts to help consumers drink responsibly

22 March 2017

Diageo is launching an e-learning tool to tackle myths about drinking alcohol and help consumers in their efforts to drink responsibly.

DRINKiQ e-learning tool is available from today in the UK, US and Australia, with localised versions rolling out to 20 other countries in the coming months.

The mobile-friendly online tool is said to be the first of its kind within the alcohol industry, using interactive learning and tests to give people information about what's in their drink, what alcohol is and how it's processed in the body, and much more.

Diageo says it's the next stage in its commitment to help consumers make informed choices about drinking, or choosing not to drink.

'We’re really proud of how well our DRINKiQ training has been received over the last 10 years,' Carolyn Panzer, director of alcohol and society at Diageo, said. 'There is clearly a desire for this kind of information, which is why we wanted to make DRINKiQ available more widely.'

'For those of us who choose to drink alcohol, the new DRINKiQ resource helps us understand the units and calories in all types of alcoholic drinks and shows how each drink compares with others,' nutritionist and health writer,  Amanda Ursell, added.


Related content


Beyond Dry January: Drinkaware urges consumers to drink less throughout the year

A new campaign launched by alcohol education charity Drinkaware could bring further concerns for the on-trade, on top of the significant loss of profi

News |  Spirits & Cocktails

Campari UK ramps up its support for hospitality workers

The drinks company has joined forces with The Drinks Trust and TipJar to launch a fundraising campaign which it has kickstarted with a £100k donation.

News |  Spirits & Cocktails

Jacob Briars: 'Are we as an industry set up to offer what consumers want?'

Last week you may have noticed a whole host of Bacardi people out in your venue en masse, as they celebrated the brand’s Founder’s Day with their Back


Bowland Brewery ramps up fundraising with Whirlybird Ball

Beer has been saving lives for centuries: it was imbibed when the water became too dirty, was used as medicine throughout the ages and has consistentl