Diageo ramps up its efforts to help consumers drink responsibly

22 March 2017

Diageo is launching an e-learning tool to tackle myths about drinking alcohol and help consumers in their efforts to drink responsibly.

DRINKiQ e-learning tool is available from today in the UK, US and Australia, with localised versions rolling out to 20 other countries in the coming months.

The mobile-friendly online tool is said to be the first of its kind within the alcohol industry, using interactive learning and tests to give people information about what's in their drink, what alcohol is and how it's processed in the body, and much more.

Diageo says it's the next stage in its commitment to help consumers make informed choices about drinking, or choosing not to drink.

'We’re really proud of how well our DRINKiQ training has been received over the last 10 years,' Carolyn Panzer, director of alcohol and society at Diageo, said. 'There is clearly a desire for this kind of information, which is why we wanted to make DRINKiQ available more widely.'

'For those of us who choose to drink alcohol, the new DRINKiQ resource helps us understand the units and calories in all types of alcoholic drinks and shows how each drink compares with others,' nutritionist and health writer,  Amanda Ursell, added.

 

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