Diageo Reserve World Class competition opens for its 12th year

Robyn Black

Robyn Black

21 January 2020

The company says this year’s competition will be ‘more future forward than ever’

Training events kicked off in Glasgow yesterday, Monday 20 January, with the UK training tour, which aims to prepare contestants for the World Class GB competition which is set to open for entries in March. The sessions will be hosted by a collection of Diageo Reserve brand ambassadors and World Class national champions including Ali Reynolds, Jack Sotti and Jason Clark.

The tour is free for bartenders to attend and consists of three sessions based on leading industry trends.

Full World Class studios schedule:

All sessions run from 2pm-5pm – limited spaces available per city


20 January 2020


21 January 2020


22 January 2020


22 January 2020


22 January 2020


27 January 2020


28 January 2020


28 January 2020


28 January 2020


29 January 2020


29 January 2020


2 February 2020

9 February 2020


3 February 2020


3 February 2020


3 February 2020


4 February 2020


4 February 2020


The ‘Heart of Gold’ module celebrates what’s at the heart of making renowned premium gin brand, Tanqueray No. Ten and each element essential to shaping the spirit – known today for its unmistakable flavour and historic backstory; the ‘Highballing’ module explores the Highball trend, revealing the tricks of the trade and creating memorable serves – with a nod to Johnnie Walker Black Label, and the final ‘Sweet Spot’ module is centred around Diageo Reserve’s Ketel One Vodka, showcasing how bartenders can take inspiration from their local environment to harvest ingredients for cocktail creation.

‘Hot topics in the industry will be at the centre of conversations and workshops hosted by highly reputable drinks professionals in the sector – sharing knowledge from one bartender to another,’ said Diageo Reserve World Class GB brand ambassador, Jack Sotti.

‘There will be a heightened focus on trends and cocktail culture this year, ensuring the community spirit is at the heart of the competition.’

Each of the sessions will be held at venues across the country. For further details of venues and to sign up for the World Class studio sessions, click here worldclass2020.eventbrite.com

This year the UK final will take place in the New Forest and the global final in September will take place in Sydney, Australia.

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