Diageo has announced that Glasgow will serve as the location for the global finals of the next Diageo Reserve World Class Bartender of the Year competition, to be held in September 2019.
The drinks giant cites Scotland’s booming nightlife and the country’s place in many of its brands’ histories as a couple of the reasons for selecting Glasgow.
‘We are hugely proud to be bringing the World Class Bartender of the Year global finals to Scotland, the home of so many of Diageo’s much-loved spirits,’ said Emily Wheldon, global head of World Class.
‘Scotland is an amazing location to host the 11th World Class global finals – home to all our iconic Scotch, including Johnnie Walker, Talisker, The Singleton and Mortlach,’ added Christine McCafferty, manager of Diageo’s archives.
‘The west coast of Scotland in particular holds a special place in the story of many of these brands. It was here that nearly 200 years ago brands like Johnnie Walker first left Scotland on their journey to bring their iconic taste to the four corners of the world.’
In October, Australia’s Orlando Marzo clinched the 2018 global title in Berlin, beating 55 other bartenders in the finals. Diageo estimates that the 2019 competition will see no less than 10,000 bartenders taking part internationally.