Diageo’s Ketel One Vodka unveils new Ketel One Botanical range

Jacopo Mazzeo

Jacopo Mazzeo

22 February 2019

Diageo Reserve’s vodka Ketel One has launched Botanical, a collection of fruit-infused spirits distilled with botanicals, in an effort to satisfy health-conscious consumers' demand for lower-alcohol spirits.

​The range comprises three expressions: Ketel One Botanical Peach & Orange Blossom shows fragrant notes of orange blossoms; Ketel One Botanical Cucumber & Mint has a fresh and crisp herbaceous character; Ketel One Botanical Grapefruit & Rose combines zestiness with intense floral aromas.

All the new Ketel One Botanical labels have an abv of 30%, lower than Ketel’s flagship vodka, and a single measure mixed with soda water only contains 82 calories.

To make Ketel One Botanical, the brand’s vodka is redistilled in copper pot stills with a blend of botanicals. After distillation, the spirits is infused with ‘naturally-extracted essences’ of fruit and other botanicals.

According to Ketel, the Botanical range is set to rival light white wines and classic spritzes in the coming summer season. Indeed, the distillery suggests that Ketel One Botanical’s ideal serve is a Ketel One Botanical Spritz, made by mixing the new expression with soda water, and finished with a fresh garnish.

‘Ketel One Botanical and the Ketel One Spritz offer a thoughtful choice for consumers looking for something new from their summer serve,’ commented Bob Nolet, 11th-generation master distiller at Ketel’s Nolet Distillery. ‘It is the perfect alternative calorie-conscious addition to lower-abv cocktail menus.’

£22.50/70cl,  Diageo (available from mid-March)

 

Ketel One Botanical Grapefruit & Rose Spritz

Garnish: Wedge of grapefruit
Method: Serve Ketel One Botanical Grapefruit & Rose with soda water over ice in a wine glass.

50ml Ketel One Botanical Grapefruit & Rose
150ml soda water

 

Ketel One Botanical Cucumber & Mint Spritz

Garnish: Sprig of mint
Method: Serve Ketel One Botanical Cucumber & Mint with soda water over ice in a wine glass.

50ml Ketel One Botanical Cucumber & Mint
150ml soda water

Ketel One Botanical Peach & Orange Blossom Spritz

Garnish: Wedge of orange
Method: Serve Ketel One Botanical Peach & Orange Blossom with soda water over ice in a wine glass.

50ml Ketel One Botanicals Peach & Orange Blossom
150ml soda water

 

 

 

.

Related articles

Promotion

Ketel One turns 325

When Joannes Nolet opened the doors of his distillery in the Dutch town of Schiedam in 1691, he could never have foreseen the story that was to unfold

Spirits & Cocktails

Diageo launches Ketel One Oranje to UK market

Diageo has announced the introduction of Ketel One Oranje to the UK market, adding to the new wave of super-premium and rather grown-up flavoured vodk

Spirits & Cocktails

Finnish vodka Koskenkorva unveils new range

Koskenkorva Vodka is celebrating its Finnish roots - and its village origins in particular - with a new product range and an overhaul of its packaging

Spirits & Cocktails

One from the list: Nightjar, London

Nightjar is a bar that needs no introduction.