The Manchester-based alcohol-free drinks maker accepted an offer from Dragon Sara Davies for a 7.5% equity stake in the business
The company claims to make the UK’s only British-made 0% abv lager under its Smashed brand, which also comprises Smashed Cider and Smashed Citrus, with an alcohol-free fruit cider equivalent, Smashed Berry planned for this Spring.
Managing director Richard Clark and UK sales director, Paul Briscoe, entered the Den in an episode that was screened last night (Sunday 8 March, BBC Two). The duo received offers from both Deborah Meaden and Sara Davies, before accepting the latter’s deal.
The cash will be used as part of the company’s £1m investment in a cool vacuum distillation plant in Robinson's Brewery, in Stockport.
‘Being on Dragons’ Den was a brilliant experience which really made me realise what a powerful story and proposition we have,’ said Clark.
‘I am passionate about producing 0% drinks that taste as good as their alcoholic counterparts and that are genuinely sessionable. My aim is to get more people to start rethinking drinking.’