East London Liquor Co launches range of hard seltzers

Jacopo Mazzeo

Jacopo Mazzeo

15 September 2020

East London Liquor Co is tapping into the growing hard seltzer category with the launch of two vodka seltzers

Each of the two new expressions, Pomegranate & Vodka, and Lime & Vodka, clocks in at 4% abv and contains 88 calories. The seltzers are made with vodka produced at East London Liquor Co distillery, blended with a 'selection of fruit extracts and essences sourced from around the world'.

'Our focus has always been on making sure that drinkers have a wide range of delicious booze to enjoy, whether that’s in their favourite cocktail bar, or their spirits cabinet at home,' said Alex Wolpert, founder of East London Liquor Co. 'But sometimes you don’t want to bother with the faff of making cocktails, and just want to grab a tinnie from your fridge. Our job is to make sure that those canned drinks taste great. Don’t like it? Don’t drink it. We created seltzers that are big on taste using natural ingredients, and yes, they’re low on calories like other seltzers, but that’s just an added bonus.'

RRP £24/12x250ml cans, East London Liquor Co, eastlondonliquorcompany.com

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