East London Liquor Co launches range of hard seltzers

Jacopo Mazzeo

Jacopo Mazzeo

15 September 2020

East London Liquor Co is tapping into the growing hard seltzer category with the launch of two vodka seltzers

Each of the two new expressions, Pomegranate & Vodka, and Lime & Vodka, clocks in at 4% abv and contains 88 calories. The seltzers are made with vodka produced at East London Liquor Co distillery, blended with a 'selection of fruit extracts and essences sourced from around the world'.

'Our focus has always been on making sure that drinkers have a wide range of delicious booze to enjoy, whether that’s in their favourite cocktail bar, or their spirits cabinet at home,' said Alex Wolpert, founder of East London Liquor Co. 'But sometimes you don’t want to bother with the faff of making cocktails, and just want to grab a tinnie from your fridge. Our job is to make sure that those canned drinks taste great. Don’t like it? Don’t drink it. We created seltzers that are big on taste using natural ingredients, and yes, they’re low on calories like other seltzers, but that’s just an added bonus.'

RRP £24/12x250ml cans, East London Liquor Co, eastlondonliquorcompany.com

Related content

News |  Spirits & Cocktails

Hard enough: Will hard seltzers last this side of the pond?

The hard seltzers category has taken the US by storm, but can its success be replicated in the UK? Lucy Britner reports.

News |  Spirits & Cocktails

New Mango Passion flavour from Drty hard seltzers

The new flavour from the London-based brand joins Raspberry Rose and White Citrus expressions.

News |  Mixers & More

58 Gin launches gin-based hard seltzers

London-based distillery 58 Gin has launched a range of hard seltzers made with its 58 London Dry Gin.

News |  Spirits & Cocktails

East London Liquor Company nails crowdfunding for London whisky

When Imbibe spoke to East London Liquor Company (ELLC) founder Alex Wolpert the morning after his urban distillery launched its crowdfunding campaign,