E&J Gallo is launching its Canyon Road brand in the UK, exclusively into the on-trade.
The wines are made by winemaker Rafael Jofre at the Canyon Road Winery in Modesto, where the E&J Gallo winery is situated. Three Canyon Road wines are now available in the UK: a Pinot Grigio, a Merlot and a White Zinfandel.
'We're delighted to be introducing Canyon Road to restaurants and bars in the UK and look forward to emulating its success State-side over here,' said Olga Senkina, marketing director EMEA for E&J Gallo Winery. 'Canyon Road wines reflect contemporary lifestyles and will appeal to image conscious consumers who seek premium wine at an affordable price.'
Senkina added that there are plans to launch more of the Canyon Road portfolio over here.
E&J Gallo Winery, 01895 813444