Emporia news: Boudier comp winner Mustard Liqueur launches; new rums also to come

08 August 2018

Liqueur producer Gabriel Boudier’s Wizard competition has resulted in the cocktail ingredient you hadn’t realised you needed: mustard liqueur.

The winner of the 2018 comp was East London Liquor Company’s Maria Viera, who cannily made the connection between the liqueur company’s home of Dijon, and the city’s famous condiment. At its heart is Burgundian brown mustard seed, which spends two weeks macerating in alcohol. Pepper and black mustard seed are used too, with both sugar and honey acting as sweetening agents.

Unsurprisingly, the signature serve is a Mustard Mary, with equal parts Mustard Liqueur and gin or vodka, mixed with tomato juice, lemon juice, Worcestershire sauce, salt and pepper. The recommended Mustard Collins is perhaps more intriguing, replacing the spirit in the original with 50ml of the liqueur.

Boudier’s Wizard comp was launched in 2015 by importer Emporia Brands, calling on UK bartenders to identify liqueurs or crèmes not already available commercially. It has resulted in one product before this one, a Kaffir Lime Leaf Liqueur by Sam Boulton of Vanguard Bars.

The next Wizard comp will run through 2019, with the winner’s product set to launch in 2020 – get in touch with Emporia to get involved. In the meantime, Mustard Liqueur, bottled at 20% abv, is already available, going for £14.95/50cl from Master of Malt, and with launch events later this month.

A rum time

It’s not been all about the mustard for Emporia recently. The company has been busy with various rums from St Lucia too. Notting Hill Carnival at the end of August will mark the UK launch of the Bounty Rum range from Saint Lucia Distillers. Three rums will make their debut here, namely Bounty Premium White, Bounty Premium Gold and Bounty Dark, as well as three flavoured rums: Spiced, Coconut and Lime.

We’ll be getting some top-end stuff from Saint Lucia Distillers too, with Emporia bringing in more of the super-premium Admiral Rodney range. The UK line-up will now consist of three rums, namely HMS Princessa, HMS Royal Oak and HMS Formidable, named after ships instrumental to Britain’s Admiral George Rodney’s victory against the French in 1782’s Battle of the Saints. All three are made from Coffey still distillates, and are all aged in former bourbon casks. At 5-9 years, HMS Princessa has an RRP of £46.25, while 7-12 year-old HMS Royal Oak will go for £51.75. HMS Formidable, at 9-12 years, has an RRP of £71.95.

There were a lot of rum launches at Imbibe Live this year; head here to catch up on all the latest.

Emporia Brands, 01483 458700

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