Restaurant group D&D London reckons that England’s run in the world cup last summer cost it over a million pounds in lost revenue.
While the less-dire-than-usual performance of the Three Lions might have been a source of joy and surprise to much of the population, it wasn’t good news for the restaurant group.
Despite a 4% increase in like-for-like sales, profits were hit by increases in business rates, labour and raw materials, and underlying earnings were down 11% to £11.6m. Those figures would have been far better if England had co-operated by crashing out after the group stages like they usually do.
‘Every time England played we lost a quarter of a million of revenue,’ chief executive Des Gunewardena told The Times.
England played seven matches at the World Cup in Russia.
D&D has many venues with terraces and outside space, so it was not adversely affected by the summer heat, but during England matches customers tended to avoid restaurants in favour of pubs and bars with communal screens.
As well as restaurants in London, Manchester and Leeds, D&D has venues in Paris, New York and Tokyo and is looking to expand further internationally.
Gunewardena said they have been ‘inundated’ with offers from the East and West Coast of the US, and are looking at potential sites in Shanghai and Beijing.