‘Every England game cost us £250,000 in revenue,’ says D&D CEO

Chris Losh

Chris Losh

15 October 2018

Restaurant group D&D London reckons that England’s run in the world cup last summer cost it over a million pounds in lost revenue.

While the less-dire-than-usual performance of the Three Lions might have been a source of joy and surprise to much of the population, it wasn’t good news for the restaurant group.

Despite a 4% increase in like-for-like sales, profits were hit by increases in business rates, labour and raw materials, and underlying earnings were down 11% to £11.6m. Those figures would have been far better if England had co-operated by crashing out after the group stages like they usually do.

‘Every time England played we lost a quarter of a million of revenue,’ chief executive Des Gunewardena told The Times.

England played seven matches at the World Cup in Russia.

D&D has many venues with terraces and outside space, so it was not adversely affected by the summer heat, but during England matches customers tended to avoid restaurants in favour of pubs and bars with communal screens.

As well as restaurants in London, Manchester and Leeds, D&D has venues in Paris, New York and Tokyo and is looking to expand further internationally.

Gunewardena said they have been ‘inundated’ with offers from the East and West Coast of the US, and are looking at potential sites in Shanghai and Beijing.

Related articles

Beer & Cider

CEO of the US Brewers' Association on record exports to the UK

As the US reflects on record exports to the UK in 2016, we catch up with Bob Pease, the CEO of the US Brewers’ Association, to review some of the tren


Tales of the Cocktail gives US$250,000 to advance global spirits community

The Tales of the Cocktail Foundation has gifted US$250,000 across 11 charities, initiatives, studies and organisations as part of its first-ever grant


Premiumisation key for M&B in wake of cost pressures

Mitchells & Butlers says it is focusing on the premiumisation of its estate alongside cost cutting in order to maintain its margins against a flurry o

Mixers & More

Sugar tax will cost pubs and restaurants millions, says Wetherspoon boss.

JD Wetherspoon boss Tim Martin has slammed suggestions by Jamie Oliver that the Government should introduce a 10p sugar tax on soft drinks, saying it