Enotria & Coe tasked with Bonterra renaissance

Chris Losh

Chris Losh

09 March 2018

One of the world’s best-known organic wine brands, Bonterra, is to start distribution with Enotria & Coe next week.

The brand was bought by Concha y Toro in 2011, part of a $240m deal for the Brown-Forman wineries, but has since struggled to make much of an impact in the UK. The new distributor is charged with growing the winery’s sales in both high street and restaurants.

‘That multi-channel approach is one of the main reasons [Concha y Toro] came to us,’ wine buyer Maggie MacPherson told Imbibe. ‘We are already in discussions about what we are looking to do with it. The on-trade is very much part of the journey.’

Bonterra was named American Winery of the Year by Wine Enthusiast in 2016, and has a history of organic farming dating back to the late 1980s. Currently, it owns 400 hectares of organically-farmed vineyard in Mendocino, and it is smaller parcels from these vineyards that MacPherson thinks could be especially interesting for restaurants.

‘£10-15 is their bread and butter range, but they also have premium wines over £20,’ she said. ‘New World Pinot Noir is in growth, particularly from California, and they have some really good Zinfandel as well.’

The first Bonterra wines are due to arrive in the next couple of months.

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