Enotria&Coe has teamed up with CBD producer OTO to bring a range of CBD products to the on-trade.
CBD – or cannabidiol – is the non-psychoactive component found in both cannabis and hemp. The range, which includes a CBD bitters, is aimed at helping bars cater for consumers who are drinking less alcohol.
Enotria&Coe CEO Troy Christensen said: ‘While the on-trade has been battered by a plethora of challenges and the industry is under pressure to find profitable solutions for consumers shifting towards a healthier low-alcohol lifestyle, we believe that we can help bring innovative products to the trade that will help them meet these objectives.”
There are four drinks products in the OTO range: the OTO Bitters and three CBD Shots – Focus, Amplify and Balance.
‘Across the pond, the CBD industry is growing at an astounding rate – billed to be worth over $20 billion by 2024 – and OTO represents the premium, quality-driven space where we can add value to our customer’s offering,’ said Christensen. ‘This category can attract premium consumers, driving footfall and profitability to high street outlets struggling to provide experiential product innovation.’