Enotria&Coe announced today that it's to become the first ever wine partner for the London Restaurant Festival, taking place throughout October.
This will take the form of activity within the on- and off-trade, with notably several winemakers and producers travelling to London for various events. Consumer events will include tasting menus hosted by winemakers, restaurant-hopping tours and wine tastings. A number of tastings, seminars and masterclasses will also be organised for the trade, bringing producers together under themed banners; more information will be announced in the upcoming weeks.
Enotria&Coe’s CEO Troy Christensen said: 'This is a fantastic opportunity to directly engage consumers on a grand scale, and excite them about premium wine in an on trade environment. This programme will deliver a unique wine and food experience, and having the world’s best winemakers fully integrated into the festival will enhance the restaurant experiences and bring the worlds of wine and food together in a memorable way, through the passion and stories of the people at the forefront of the winemaking world.
'Consumers want to aspire towards premium products, but need some help along that journey, particularly in these uncertain times. We hope to take a leadership position and attract new consumers to the category with this multi-faceted partnership. Ultimately we want to get something delicious in the consumer’s glass, then back this up with a memorable story, which will in turn help our customers deliver an elevated experience.'
Producers confirmed so far include Bodegas Chivite, Kooyong, Morgenster Estate, Planeta, Ruggeri and Yealands Estate (pictured top) among many others.