Pub company Enterprise Inns is to invest £11.5m on upgrading its 5,000-strong estate, with £4m earmarked for sites located in the north of England.
The sum also includes nearly half a million pounds for the Beacon estate, Enterprise’s highly-supported managed tenancy model for wet-led sites.
Enterprise sales and marketing director James Armitage said the work will focus on implementing the company’s new ‘segmentation’ model, which focuses on developing the retail offer of sites in keeping with the demographic of the area and pubs’ competitor set.
Armitage said: 'As segmentation becomes more embedded within the business, our operations teams are using it in the planning process with publicans enabling pubs to be repositioned where necessary so the retail offer is the most appropriate for the customers and location.'
Recent examples include the £130,000 refurbishment of Baht’ap in Leeds city centre, to refocus the offer on craft beer. The company also invested £180,000 in converting the Sir Thomas Brown in Eaglescliffe from fully wet-led, to include a food offer. The pub has been taken on by new multi-operator, Ginger Village Pubs.