100% of the profits from the new water brand will go to the hospitality charity
The aim is to launch Trust Water nationwide this October across all sectors. There are both still and sparkling variants in the range, both made from Herefordshire spring water and both available in a range of bottles, including glass, recycled PET, and lightweight refillable aluminium.
The charity has partnered with Mark Bickerton and Richard Bailey to create the brand and the label has been designed to signify ripples of positive change.
The Drinks Trust CEO, Ross Carter said: ‘We are delighted to be partnering with Richard and Mark to create this exciting new product. The drinks industry continues to struggle, and support from projects such as this will help immensely. The Drinks Trust supports drinks industry people.’
Last month the charity launched facemasks to raise funds, which it is selling from as little as £4 when multiple masks are purchased, from its new online merchandise shop: drinkstrustmerchandise.co.uk