Exclusive: The Drinks Trust launches Trust Water to raise funds

Robyn Black

Robyn Black

11 September 2020

100% of the profits from the new water brand will go to the hospitality charity

The aim is to launch Trust Water nationwide this October across all sectors. There are both still and sparkling variants in the range, both made from Herefordshire spring water and both available in a range of bottles, including glass, recycled PET, and lightweight refillable aluminium.

The charity has partnered with Mark Bickerton and Richard Bailey to create the brand and the label has been designed to signify ripples of positive change.

The Drinks Trust CEO, Ross Carter said: ‘We are delighted to be partnering with Richard and Mark to create this exciting new product. The drinks industry continues to struggle, and support from projects such as this will help immensely. The Drinks Trust supports drinks industry people.’

Last month the charity launched facemasks to raise funds, which it is selling from as little as £4 when multiple masks are purchased, from its new online merchandise shop: drinkstrustmerchandise.co.uk 

Related content

News |  Spirits & Cocktails

#CointreauGratitude launched to raise funds for The Drinks Trust

The new initiative asks Instagram users to get involved in the Instagram campaign, as well as Cointreau donating an initial £30,000 to the drinks industry charity.

News |  Spirits & Cocktails

Asterley Bros launches RTDs to support The Drinks Trust

Limited edition Lockdown Series cocktails have been created by creative director Joe Schofield and 25% of all online sales will be donated to the drinks industry charity.

News |  Spirits & Cocktails

Whisky.Auction raises over £104k for The Drinks Trust

The money will be donated to the drinks industry charity to help support its Covid-19 Emergency Fund.

News |  People & Places

Drinks Trust launches new fund for freelance event and festival staff

Freelance event and festival bar staff were omitted from the government’s furlough scheme and have been hit hard by the Covid-19 pandemic.