Faldo takes aim at on-trade

Chris Losh

Chris Losh

26 October 2015

One of Europe’s most successful ever golfers, Sir Nick Faldo,  has teamed up with Berkshire wine merchant Milton Sandford to launch a range of wines aimed specifically at the on-trade.

The Faldo European Tour Collection features six wines, one for each ‘major’ that Faldo won in his career. In the 1980s and 1990s, as well as being World Number One for 98 weeks, Faldo also won three British Opens and three Masters tournaments.

The range comprises a Rioja from Bodegas Baigorri; a Barolo from Paolo Monti; a Sauvignon de Touraine from Domaine de la Renaudie; a Chablis from Jean-Marc Brocard; a Valpolicella from le Tobele and a Berthet Rayne Châteauneuf du Pape.

Trade prices range from £6.85 for the Sauvignon to £32 for the Barolo. ‘They’re not more expensive because they have Nick Faldo’s name on them,’ said Debbie Kerr, MD of Milton Sandford. ‘They have to be competitive on price and style.’

Faldo – described by Kerr as a ‘food and wine lover with eclectic tastes’ – has not been involved with making the wines, though in some cases he selected the final wine from a range of blends presented to him.

‘These will clearly work for restaurants and for gifting, but wider than that we consider these to be serious restaurant wines,’ said Kerr.

Milton Sandford, 01628 829 449

Related articles

Spirits & Cocktails

Pun-loving duo aim for domgination with new drink for beauty conscious barflies

The UK’s soaring love of gin shows no signs of abating, with on-trade sales growing 19% in 2016 (CGA).It has shaken off its ‘mother’s ruin’ tag to eme


H2Vin takes on 25 top Spanish wineries

Former star sommelier Bruno Murciano and the 25 wineries of his de Vinos company are to join boutique UK importer H2Vin.[caption id="attachment_43526"

Spirits & Cocktails

Learn from the best: Super Lyan takes Tennessee Nitro Tours to Imbibe Live

Any bartender who’s had to shake up a large round of Espresso Martinis at the end of a long shift will no doubt appreciate the genius of Super Lyan’s

Beer & Cider

Nirvana Beer launches in the on-trade

Until recent years alcohol-free beer was regarded as somewhat of an after-thought. Success have been varied, to put it kindly.Enter Nirvana Beer.