Famille Helfrich targets on-trade with first vintage from Margaux property

Imbibe Editorial

08 June 2017

Famille Helfrich is targeting the on-trade with the first vintage from Château La Fortune in Margaux since it purchased the 2.5ha estate in 2014.

Helfrich is the on-trade arm of France’s largest wine exporter, Les Grands Chais de France, but it is determined to focus on small volumes and quality.

It has an independent portfolio stretching across some of France’s best terroir, and Château La Fortune is its first foray into Margaux.

It worked with renowned consultant Michel Rolland to perfect the winemaking at the small estate, and it has now yielded its first vintage, the 2015, while it will soon release the 2016 en primeurs.

'We have a talented team at Château La Fortune and the release of the 2015, the first vintage 100% managed by our team, is a significant and exciting occasion as we push ahead with our focus on high quality wines with tremendous finesse,' said Chris Davies, sales director of Family Helfrich.

'Having developed expertise and gained experience with many other premium properties throughout France, the team at Famille Helfrich together with Michel Rolland have applied a highly tailored approach in order to bring out the best in this great wine from our first property in this prestigious appellation.

'At Famille Helfrich we continue to focus on quality wines to meet the demands of the premium on-trade and independent wine merchants in the UK market. Wines like Château La Fortune 2015 will demonstrate our commitment to producing top quality Bordeaux wines that are complex, elegant and effortlessly food-friendly.'

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