Fever-Tree is making a strong play for mixer domination with the launch of its first cola.
The new Madagascan cola is designed to be paired with dark spirits – something only previously covered by its ginger beer and ginger ale.
The new cola is made with all natural ingredients such as Nigerian kola nut, Indonesian cassia, Mexican lime and Madagascan vanilla. The flavours have been specifically chosen to mix well with rum, bourbon, and whisk(e)y – as Fever-Tree believes other soft drinks overpower those spirits.
In keeping with the trend for cleaner drinking, the Madagascan cola is free from artificial sweeteners, preservatives and phosphoric acid.
Along with the launch of its new cola, Fever-Tree will also be offering bespoke drinks menus for venues looking to give their sales a push – in the same vein as its G&T menus. Designed to highlight bar’s premium dark spirit selections, the Winter Drinks menu will feature serves such as a Cuba Libre twist. To enquire about getting a Winter Drinks menu created for your bar, contact Fever-Tree.
Fever-Tree Madagascan Cola is available to the UK on-trade from mid-September in 200ml glass bottles.
£12-14 (ex VAT)/24 x 200ml, Fever-Tree, 020 7349 4922