There’s no better place to discover new bottles for your back bar and softs for your stock than the hallowed halls of Olympia London during Imbibe Live – but with so many eye-catching stands to visit, masterclasses to attend and comps to watch, a plan of action is necessary to make the most of your time.
Our recommended approach? Start by checking out the brand-new products making their debut at the show. Here are a few to keep an eye out for…
Fentimans Tropical Soda
Botanical softs brand Fentimans is rolling out its new Tropical Soda, designed especially to be mixed with rum. To develop the pineapple-and-cardamom-flavoured mixer, Fentimans tapped a group of bartenders it has dubbed the Fentimans Botanical Collective: Joe Hall of Satan’s Whiskers in London, Jack Rooney of Panda & Sons in Edinburgh, Joe Lewis-White of Two Schmucks in Barcelona, Sara Moudoulaud-Lecoyer of Divine in Paris and Jack Riley of Present Company in Liverpool. Fentimans Tropical Soda will be available to order in 125ml bottles from September, so get your first taste at the show.
Fentimans, Stand B60
El Bandarra Rosé Vermouth
If you’re keen on the aromatised stuff, you may have already tried El Bandarra’s brilliant red and white vermouths. Now the Catalonian company is adding to its range with the launch of a rosé expression, premiering in the UK at Imbibe Live. The new Vermut Rosé is made using organic Grenache, thyme, rosemary and macerated red fruit. It’s available in a 1-litre swing top bottle, a 15-litre bag in box and in 30-litre kegs – so if you like what you taste at the show, you’ve got plenty of options to stock.
El Bandarra, Stand 4
Brentingby and Peter Spanton Pink Gin & Cardamom Tonic RTD
Have you gotten in on the RTD trend yet? Here’s your chance: small-batch distillery Brentingby and softs brand Peter Spanton have teamed up to create a can that mixes the former company’s pink gin with the latter’s cardamom tonic. The serve clocks in at 8% abv and boasts notes of rooibos and baobab from the gin, in addition to the aromatic, spiced flavours from the tonic.
Brentingby Gin, Stand C114
RedLeg Caramelised Pineapple Rum
Can’t get enough rum? Sample the latest expression of RedLeg Spiced Rum, flavoured with caramelised pineapple. The new product adds notes of pineapple and caramel to the brand’s flagship liquid, which is rested in oak and infused with Jamaican ginger and vanilla.
Hi-Spirits, Stand C10
We have a sneaking suspicion you’ll taste quite a few gins at the show – why not discover some new tonics to match? New brand Gemellii's Italian-inspired softs are here to help. The classic Indian Tonic is made with Sicilian lemon oil; Bergamot Tonic has an aromatic kick thanks to Italian bergamot, with notes of grapefruit and fennel; and Blueberry Tonic gets a summery twist from its namesake fruit. Meanwhile, Bitter XXVI is a blend of 26 herbs and can be enjoyed on its own or in a mixed drink.
Gemellii, Stand E108
Mr Fitz Aqua Spritz Lemon, Yuzu & Turmeric
You’ll be hard pressed to find a trendier-sounding flavour of soft drink at the show than this one, made with Sicilian lemons, Japanese yuzu and turmeric. Like Mr Fitz’s other products, the new flavour is served through the brand’s signature dispense system, blended with sparkling or still water to work as a mixer or a soft drink.
Mr Fitz Aqua Spritz, Stand A88