Former Geronimo MD to help build Brakspear's managed pubs

21 September 2015

Ex-Geronimo MD Ed Turner has been appointed by Henley brewer and pub operator Brakspear. In his new role of non-executive director he's been tasked with the development of the company's managed pub division.

Brakspear's portfolio currently consists of five pubs. The most recently added site was the George Hotel at Shipston-on-Stour, acquired in May this year. There's already a structure in place at the company to manage a larger portfolio though, with in-house design and marketing teams, as well as an operations manager and executive chef.

In his long stint at Geronimo, from 1999 until July this year, the company grew from four to 38 pubs. He also mentored Brakspear's current chief executive Tom Davies during his two years at Geronimo.

'Tom has a great eye for a pub with potential and I’m very impressed with what he and his team have achieved to date with the managed division, which sits alongside Brakspear’s very strong tenanted and leased estate,' said Turner (pictured, left). 'Each managed pub has its own individual look and feel, but they share a strong ethos that’s all about delivering an outstanding customer experience, by having exceptional attention to detail and a brilliant group of people.'

Davies (pictured, right) added: 'We’re delighted that Ed has agreed to join us. I can’t think of anyone in the industry with better credentials for helping to develop a managed pub division, and the phenomenal success of Geronimo on his watch speaks for itself.  He grasps our ambitions for the managed estate and appreciates its place in a predominantly tenanted estate.'

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