Former Soho House commercial director Chris Miller has pledged to pump up to £2m into individual fledgling hospitality businesses as part of his new restaurant investment and advisory service, White Rabbit Fund.
The hospitality investment fund intends to help Britain's most innovative food and drink entrepreneurs turn their ideas into reality. It will provide capital alongside business advice, including financial management, budgeting, property sourcing, operational expertise, legal assistance, expansion planning and debt structuring.
Miller, managing director of the White Rabbit Fund said: 'We are looking at early stage investments of £200,000 to £2m into groups with zero to ten sites, alongside a bespoke support offering depending on the specific requirement of each company.
'What Silicon Valley is for technology, London has become for creative food concepts, and our mission is to back the very best out there.
'Customers are increasingly discerning, and their growing expectations mean they are looking way beyond the big chains for genuine creativity and quality. Even at the top end of the market, there's a clear move away from stuffy "white table cloth" fine dining. Our role is to help distil these trends into the world-beating, scalable, food businesses of tomorrow.'
White Rabbit has already agreed to back Brixton-based Indian small plates and cocktails concept Kricket, which is set to open its second site in London's Soho at the end of the year.
Miller says he intends to invest in around four businesses in the next 12 to 18 months, injecting up to £2m into each.