The spiced rum brand has added Lime, Raspberry, Passionfruit and Hazelnut expressions to its portfolio
They join the brand's existing Pineapple, Coconut, Coffee, Hemp and original Spiced rums, and are said to have been created to 'appeal to rum lovers, whilst also attracting new consumers to the category who are looking to enjoy quirky twists on their favourite flavours.'
Lime has a citrus aroma with hints of caramel; Raspberry is balanced with 'notes of juicy, sweet ripe raspberries and a hint of citrus; Passionfruit comes with a hint of mango; while Hazelnut is rounded with 'toasty nut aromas followed by hints of vanilla and chocolate'.
'We know that rum drinkers are adventurous and keen to experiment with innovative new flavour profiles,' said Sam Caulfield, brand manager for dark spirits at Halewood Wines & Spirits.
Caulfield continued: 'Our new offerings have been carefully developed to reflect the latest flavour trends, whilst also tapping into the popularity of the UK’s most-loved cocktails and turning them on their heads.'
The range is said to lend itself well to high-volume serves (such a punch and pitcher-style cocktails).
37.5% abv, POA/700ml, Halewood Wines & Spirits, halewood-int.com