Launched in late-2019 with over 500 gins and numerous pairing combinations, the online system from premium tonic, mixer and soft drink company, Franklin & Sons, has been created to help on-trade venues create and print their own G&T menus – for free!
Recent data from expert company CGA shows that pubs, bars and restaurants stock an average of 8.2 gin brands, and with 8.9m British consumers drinking gin in venues, branded menus are important when it comes to driving G&T sales.
With 8.9m British consumers drinking gin in venues, branded menus are important when it comes to driving G&T sales
The system, which can be accessed via the ‘Menu Portal’ on the Franklin & Sons website, sees venues who stock Franklin & Sons choose their gin selection, which is then paired with a suggested tonic water and garnish. Venues can then select accompanying hand-drawn illustrations or a classic text menu – the number of menus and combinations is limitless.
‘We developed this new online menu system to support customers in creating and showcasing the perfect G&T serves,’ said Rosie Crossman, senior brand manager at Franklin & Sons. ‘The system is incredibly easy to navigate, menus can be designed in a matter of minutes, printed and arrive with customers within five days.
‘The G&T combinations that customers can choose from are endless, for example those who want to list Mediterranean-style gin, would then perfectly pair it with Franklin & Sons Rosemary Tonic Water with Black Olive. Franklin & Sons continue to lead the way and invest in systems that aid and support our trade partners using our knowledge and expertise to help them craft and create exceptional experiences for consumers.’
Franklin & Sons is continuing to develop and enhance the portal, taking into consideration the latest trends. It has already added over 200 gins to the portal since its launch, and is working on adding a wider portfolio of spirits including rum, tequila and vodka, and a range of fortified wines.
To access the online system, simply follow this link.