Fullers replaces house champagne with English fizz

Chris Losh

Chris Losh

30 May 2017

Pub group Fullers has replaced its house champagne with English sparkling wine. The strategy, which came into place this spring applies across its 200 managed pubs in the south-east. English fizz occupies the 'house' slots around £35-40 on the list, with champagne only kicking in over £50.

'We have exited the house champagne category,' said the group’s head of wine, Neil Bruce. 'English fizz occupies the same territory on wine lists, either side of £40, as French 'House' champagne. In sheer quality terms English fizz is at least as good and in most cases better. We believe UK consumers get that now.'

The group currently has five English sparklers in its portfolio, but is looking to add to that in the next year.

'We have made this move because we think the timing is right, in terms of consumer acceptance of English fizz,' said Bruce.

Related content

News |  Wine

Fuller's switch to English fizz sees house sparkling sales soar

Pub group Fuller's 2017 gamble of replacing house champagnes with English sparkling wine has paid off, with house fizz sales massively up on a year ag

News |  Wine

Merchants continue to snap up English fizz as Swig becomes London on-trade distributor for Wiston Estate

English sparkling wines have become a hot commodity for distributors with news flooding in of acquisitions and deals for 2018.

News |  Wine

English sparkling wine trumps champagne in Sommelier Wine Awards 2018

For the first time in the history of the Sommelier Wine Awards (SWA), English sparkling wines have taken more places than champagne on the coveted gol

News |  Wine

Boutinot buys English fizz estate

Wine merchant Boutinot is shaking up its game, purchasing Henners Vineyards in East Sussex and bringing its winemaking experience to English shores.A