Gin, Kiwi wine and sparkling on the rise in the on-trade

Gaëlle Laforest

09 December 2015

While alcohol volume sales continue to fall in the UK on-trade, strong performances from gin, New Zealand wine and sparkling wine contribute to a continued rise in value sales.

According to the latest CGA Strategy figures looking at the year to 11/07/2015, gin is the best performer in the spirits category, with both value and volume sales in the double figures; value sales increased by 23% year-on-year in the last quarter alone. Overall the spirits category is doing relatively well with total value sales increasing by 5% year-on-year, though volume sales showed a slow decline.

Meanwhile New Zealand is picking up speed in the wine category. Volume sales of Kiwi wine rose by 24% year-on-year, while value increased by almost 40%. However the top three strongest performers overall in the wine category remain France, Italy and Australia respectively. France, Australia, the USA and Chile were all in negative growth, while sales of German wines across the board declined by around 15%.

As for sparkling wine (excluding champagne), it’s all good news, with value and volume sales rising by 41% and 45% respectively year-on-year – possibly helped by prosecco, seeing as sales of Italian wines were growing too, albeit more slowly. Value sales of champagne, meanwhile, are on the increase; but volume is flat.

Looking at other spirits categories, imported whisky and malt scotch both performed well, while volume sales of blended scotch are on the decline – despite selling more bottles overall. Golden rum is on the increase both in terms of value and volume, while white rum is in decline. Sales of dark rum are rising too, but only amounted to 9,000hl in the year to 11/07/15, against 22,000hl for golden rum. Volume sales of vodka were on the decline, while value sales increased, especially for flavoured vodka.

Beer’s still the biggest category by far, but the report showed a decrease in volume sales, while value sales were flat.

Finally, fortified wine, which remains the smallest category both in terms of volume and value, showed growth across the board, achieving a notable 24% increase in value year-on-year in the last quarter alone. RTDs are the only category that’s considerably behind, with sales declining by around 15% across the board.

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